Category: Blog Post
-
6-2 Blog: Ethical and Legal Considerations with the AT&T case
Module Six: Review the article FTC Providing Over $88 Million in Refunds to AT&T Customers Who Were Subjected to Mobile Cramming. Conduct research of other companies or consumers who experienced unethical and illegal mobile marketing activities. Using examples from the case and other research, address the following questions in your blog assignment: What specific mobile…
-
2-1 Blog: Marketing Advantages of Mobile Phones and Tablets
Mobile phones and tablets are advantageous over traditional marketing channels because they are immediately accessible. This means that a marketing message can be delivered to the target audience at anytime and in any location. Marketing to mobile phones and tablets makes sense because data in 2022 shows people spend about 4 hours and 10 minutes…
-
8-1 Blog: Marketing
After reading the American Marketing Association’s ethical standards, talk about what advice you would give to someone who is new to the industry. In your advice, discuss ethical best practices in integrated marketing communications. What is most important to keep in mind? What could potentially occur if your advice, or ethical best practices, are not…
-
SMART Goals
What is the difference between goals, strategies, and tactics?A goal has a broad primary outcome, and a strategy is the approach used to achieve a goal. A tactic is a tool used in the pursuit of an objective associated with a strategy. (Belicove, 2022) What is the importance of setting SMART goals when creating a…
-
Post 1: A day in my life using digital media
What sites and/or applications do you visit most often? Do you have positive or negative reactions when using certain types of digital media? Do you find that your needs are satisfied using one type of digital media over another? Do you receive emails from companies? What do you notice about the use of digital media…
Justin stegall - personal blog 