Category: Blog Post

• May 19, 2024

  2-1 Student Blog: Under Armour: Where Do We GO From Here?

  Image courtesy of Under Armour The case study, Under Armour’s Willful Digital Moves, delves into Under Armour’s successful segmentation strategies in the female athletic apparel market segment. These strategies, primarily demographic, were instrumental in capturing the attention of female customers through the viral “I Will What I Want” campaign. The study also identifies other potential…
• May 12, 2024

  My Behavior As A Consumer

  As an individual consumer, I consistently research purchases extensively before making them. I don’t typically watch advertisements, so I am less influenced by them overall and rely on reviews instead. I am also guilty of wanting immediate gratification from purchases. If I make an online purchase, I am greatly influenced by how quickly I can…
• February 18, 2024

  The power of influence

  Influencer marketing involves a partnership between popular social media users who have a strong following and brands to promote their products or services effectively (McKinsey&Company, 2023). Influencer marketing effectively reaches the younger Gen Z generation born between 1995 and 2010. In 2019, Gen Zers were on social media for an average of 2 hours and…
• February 4, 2024

  Whirlpool: Digital Media Speaking to Customers

  Every Day, Care Campaign 2014 Whirlpool used research to identify that their customers forget the value that their products provide. To shift the focus from products to people, Whirlpool encouraged visitors to share their own stories and perspectives on how using Whirlpool products helps families and society through the care they give and receive daily.…
• January 14, 2024

  Branding: A Day in the Life

  ReferencesRobinson, L. (2023, March 29). Social Media and Mental Health. HelpGuide.org. https://www.helpguide.org/articles/mental-health/social-media-and-mental-health.htm#:~:text=However%2C%20multiple%20studies%20have%20found,about%20your%20life%20or%20appearance.
• December 3, 2023

  Digital Advertising Predictions

  Share your predictions about which three technologies, strategies, or trends will have the most significant impact on digital advertising over the next five years. Your predictions should be based on the module readings as well as your own independent research. In your blog post, explain how each development will enhance or extend digital advertising. Support…
• October 15, 2023

  Ethical vs. Unethical SEO practices

  Module Six: For this blog assignment, research at least one real-life case in which poor ethical or illegal practices in SEO and SEM impacted a specific brand negatively or led to a lawsuit. Then review Ethical SEO vs. Unethical SEO. An example of a real-life case in which poor ethical or illegal practices in SEO and SEM…
• September 10, 2023

  Pros and cons of paid vs. organic

  There are many pros and cons for paid (SEM) vs. organic (SEO) strategies. One pro for organic search strategies is that organic search doesn’t have any associated cost. The lack of upfront cost allows for an impressive return on investment (ROI) opportunity. Another pro of organic search is that if your business shows up at…
• June 11, 2023

  6-2 Blog: Preliminary Findings and Limitations

  How does the market research you have so far done support your chosen organization’s objectives? The market research done so far for the Apple Desktop Charging Mat supports Apple’s objectives by identifying customers that own multiple Qi-enabled wireless devices and their interest in purchasing a charging solution for them. Apple’s target audience are in urban…
• May 7, 2023

  Project Apple: Product Release

  The Fortune 500 company I have chosen for the MKT 337 final marketing research brief is Apple. I chose Apple as the company for the final project because I am a long time customer and enthusiastic about Apple products – dating back to the early 80s. I used early model Macintosh computers in school, but…