Category: Blog Post
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Why My Brief Relationship with ChatGPT Ended in a Messy Breakup
It started like a lot of new relationships do — with potential. I was curious. I leaned in. I wanted to see how far it could go. What I didn’t expect was that using it would slowly turn into a trust exercise I didn’t sign up for. I didn’t come to AI just to mess…
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Defining your target market
www.freepik.com Marketers can utilize analytical tools to enhance their marketing strategies and effectively define their target markets. Two essential tools are Market Segmentation Analysis and Integrated Marketing Communication (IMC) strategies (Simon-Kucher, 2024). Market Segmentation Analysis enables marketers to divide a large market into smaller groups of consumers with similar needs or characteristics. These factors can…
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Data Analytics Trends in 2025
In the Forbes article, “The 10 Most Powerful Data Trends That Will Transform Business In 2025,” Bernard Marr outlines ten important data trends that will change how businesses operate in 2025. These trends include advances in artificial intelligence (AI), the rise of real-time analytics, increased machine learning use, a stronger focus on data privacy, and…
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Defining Key Performance Indicators (KPIs)
KPI stands for Key Performance Indicator. It is a measurable value that indicates how well a company achieves its goals over time. KPIs help teams set targets, track progress, and make informed decisions. They are essential across all business areas, including finance, human resources, marketing, and sales. By utilizing KPIs, companies can enhance their strategies…
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The Importance of Considering the Needs of Multiple Departments
The hub-and-spoke method helps organizations work better together, especially in digital marketing. In this approach, digital analytics professionals act as a central point, sharing information and insights among different teams. This method ensures that marketing campaigns are based on data and matched with the organization’s overall goals. By combining insights from various departments, businesses can…
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Consumer Engagement
Amazon Amazon has encountered various ethical and legal challenges that have significantly impacted how consumers view the brand. These challenges include labor practices, environmental concerns, and data privacy issues, which have created a complex relationship between consumers and the brand. Research shows that ethical concerns can impact consumer trust and purchase intentions when there is…
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The Importance of Brand Positioning
A prime example of a brand that successfully positioned itself through its name and logo is “Apple.” The company effectively communicates a premium, user-friendly, and innovative brand identity to consumers through its simple, minimalist Apple design and consistent brand messaging. This sets them apart from competitors with more complex branding strategies. Apple’s mission is “to…
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Corporate Social Responsibility
Corporate Social Responsibility (CSR) involves companies operating in ways that benefit society and the environment. A company that engages in socially beneficial practices is likely to be viewed more favorably by consumers. Another benefit of a company that operates responsibly is that employees are likely to believe more in the company because they operate for…
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Coca-Cola vs. Pepsi
The top dog and underdog I chose from the top ten business rivalries video is Coca-Cola vs. PepsiCo. (Top 10 Business Rivalries Video). The top dog is Coca-Cola, and the underdog is PepsiCo. The brand strategy that Coca-Cola uses is consistent, focuses on the brand over the product, and the marketing message remains relevant (Prezlab,…
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