Justin stegall – personal blog

Module Six: Review the article FTC Providing Over $88 Million in Refunds to AT&T Customers Who Were Subjected to Mobile Cramming. Conduct research of other companies or consumers who experienced unethical and illegal mobile marketing activities. Using examples from the case and other research, address the following questions in your blog assignment: What specific mobile…

Mobile phones and tablets are advantageous over traditional marketing channels because they are immediately accessible. This means that a marketing message can be delivered to the target audience at anytime and in any location. Marketing to mobile phones and tablets makes sense because data in 2022 shows people spend about 4 hours and 10 minutes…

After reading the American Marketing Association’s ethical standards, talk about what advice you would give to someone who is new to the industry. In your advice, discuss ethical best practices in integrated marketing communications. What is most important to keep in mind? What could potentially occur if your advice, or ethical best practices, are not…

What is the difference between goals, strategies, and tactics?A goal has a broad primary outcome, and a strategy is the approach used to achieve a goal. A tactic is a tool used in the pursuit of an objective associated with a strategy. (Belicove, 2022) What is the importance of setting SMART goals when creating a…