Share your predictions about which three technologies, strategies, or trends will have the most significant impact on digital advertising over the next five years. Your predictions should be based on the module readings as well as your own independent research.

In your blog post, explain how each development will enhance or extend digital advertising. Support each prediction with at least two facts, examples, or quotes from industry leaders, research studies, or academic sources.

The technology that I think will have the most significant impact on digital advertising over the next five years is Artificial Intelligence. Some ways AI is already being used in digital advertising is chatbots, creating predictive and targeted content, creation of content itself, and image recognition to improve customer experience (Sasikumar, 2023).

Another trend that will continue to impact digital advertising is video. “YouTube is already overtaking Facebook as the second-most visited site behind Google” (Brenner, 2023).

Voice search is another trend that will continue to impact digital advertising the most over the next five years. It’s predicted that over half of all search queries are powered by voice search (Brenner, 2023). This means that voice search powered devices will offer advertising opportunities (Brenner, 2023).

According to the Marketing Insider Group there is a shift, by some marketing segments, back to content marketing as the first item businesses are doing in marketing versus buying social media ads to grow business (Brenner, 2023).

Finally, the importance of mobile campaigns will continue over the next five years as mobile device use continues to grow. The need to optimize campaigns for mobile devices with a concern for speed isn’t going anywhere any time soon (Mediatool, 2023).

References

Brenner, M. (2023, September 14). The Future of Digital Marketing: Predictions for 2023 and beyond. Marketing Insider Group. https://marketinginsidergroup.com/content-marketing/the-future-of-digital-marketing-predictions-trends/#10

Mediatool. (2023, September 5). Advertising trends: 5 trends to watch in 2023 and beyond. https://mediatool.com/blog/advertising-trends-2023

Sasikumar, S. (2023, August 11). How companies are using AI in Digital Marketing. Simplilearn.com. https://www.simplilearn.com/how-companies-are-using-artificial-intelligence-ai-in-digital-marketing-article